TRAILER HITCHES,ENGINEThe contact owned a 2020 Hyundai Santa Fe. The contact stated that while driving 40 MPH onto the ramp, the vehicle failed to accelerate as intended while depressing the accelerator pedal. The contact was able to pull over to the side of the road. The vehicle stalled and shut off, and the contact was unable to restart the vehicle. The contact was calling for Roadside Assistance and noticed white smoke coming from under the hood. The stated that the smoke then turned dark brown and then black, and then flames appeared under the hood. The contact grabbed several things of value and exited the vehicle and started running. The vehicle was engulfed in flames, and the EDR was destroyed. The contact sustained minor scratches after falling while running away from the vehicle. No medical attention was sought. The Police and Fire Department were called to the scene. The contact stated that a Police report was not filed due to the incident not being related to a crash. The vehicle was towed to a tow yard. The local dealer where the vehicle was purchased was contacted; however, no assistance was provided. The manufacturer was not notified of the failure. The contact stated that the vehicle had been purchased two months prior to catching on fire. The vehicle was inspected by the Insurance provider and declared a total loss. Upon further investigation, the contact related the failure to NHTSA Campaign Number: 23V181000 (TRAILER HITCHES); however, the VIN was not included. The failure mileage was approximately 94,400.